Kia Motors and the Chinese joint venture partner, Dongfeng Yueda Kia, Kia introduced the sedan segment B K2 Shanghai Auto Show 2011 – the new Kia Rio voice for Europe in the late summer of 2011 to achieve. Based on the platform of the new Kia Rio, the world premiere at the Geneva Motor Show in March 2011, Kia’s new K2 is designed and developed specifically for the Chinese market and production at Dongfeng Yueda Kia into units of production in Jiangsu Province, from June this year hatchback version K2 five-door Kia began production in August this year. Kia K2 is a premium small car with advanced design and improving the quality and performance are presented, and is expected to offer very competitive in the segment that is responsible for 16 percent of all new cars sold in China.
Kia K2 is the next step in Kia’s strategy to better serve customers in various regions of the world by developing and marketing products that adapt to local tastes and needs. After the introduction of cee’d family car in the MPV segment C and B-segment Come on, designed and developed specifically for European customers, the new Kia K2 a clear indication of Kia’s brand leader in automotive China. At a press conference in the Kia Motor Show in Shanghai, “said Hyoung-Keun Lee, vice president of Kia Motors,” We are confident that this new model to China, the dynamics of Kia will be required not only remain a tour of the highest growth of Chinese auto brands, but also top 10 car manufacturers in the local market in terms of quality and satisfaction. “While sharing the same basic technology with the new Rio is all-new K2 for the Chinese market, according to K5 popular saloon-style elements (known as a brand new Optima” in the market lot), including a track with a dynamic, sophisticated, daring and sophisticated. Front display provides Kia signature tiger nose “grille and high-tech image samples of fat, thanks to its innovative design mislamp, large air intakes and dynamic headlamps sweeping. The character of distribution channels and side effects of the border tribes secondary image added sporty Kia K2, while the rear has a two-tone bumper and the lights of modern phone.
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