Honda’s world premiere accommodated by the prototype by Honda BRIO, small-sized vehicles newly acquired as a regular market consists of Asia and was introduced in Thailand and India in 2011, the Thailand International Motor Expo 27 30 November 2010.Honda BRIO initial prototype is being developed with technology advancesHonda, although more advanced Honda’s “man maximum, machine minimum” concept. Being acquired by a commuter who is easy to use even in urban areas, a symbol of Honda BRIO acquire an easy-handling compact body (length 3610 mm x width 1680 mm x height 1475 mm) while ensuring adequate cabin space is achieved with highly efficient packaging.
With this vehicle, Honda is really pursuing the creation of advanced exterior form, which confirms the presence of compact though accented. For mass production model, which will become the entry-level car, such as requesting the increase in countries newly emerged, Honda will obtain a unique adaptation as Thailand and India to reflect the different needs of customers in those markets. In addition, with this vehicle, Honda will utilize the resources already civilized Honda motorcycle with a business and implement local source of parts and materials such as steel sheets.To model Thailand is scheduled to be released in March 2011, the fuel economy of more than 5 liters/100km will be targeted so that vehicles will qualify as an eco-car by the Thai authorities, and prices start around 400,000 baht will be targeted as a profitable. As an example of India which regularly will be introduced in 2011, local customers will need to pass a car underestimate consists reflected and local content will be enhanced to create models that achieve a good balance between performance and price vehicles. ”Honda wanted to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of new underrated in boxing fomite compact and very effective as well as utilizing our own experience with the civilized Hera motorcycle business in Asia,” the Takanobu Ito, President and CEO of Honda Motor.
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